WE QUESTION COTTON FARMING’S “CONVENTIONAL WISDOM”
To produce Earth’s most ethical cotton we turn traditional farming techniques on their head. We question cotton farming’s “conventional wisdom” at each and every stage of the production process. We also make large investments in both high tech infrastructure and equipment as well as the best expertise in sustainable production methods. Before going into further detail – let’s address the problems of conventional cotton production, particularly traditional growing methods used in developing countries.
LET’S TALK ABOUT
THE ELEPHANT IN THE ROOM…
Traditional cotton production is associated with being unsustainable, unethical, and unaccountable. Conventional “old school” farming techniques are wasteful of both water and land use. This is coupled with the excessive application of chemicals and fertilizers. These poor cotton farming practices lead to soil salination, degradation of soil fertility and pollution of water ways. Furthermore these practices are highly inefficient and lead to a broader negative environmental footprint.
Conventional cotton farming also contributes to climate change. This happens when excessive volumes of nitrate fertilizer and chemicals are applied to degraded soils. These soils have reduced carbon sequestration capacity, adding to the “greenhouse” effect.
This unsustainably produced unethical cotton is then mixed into the global fashion cotton supply chain. As a result the global cotton supply chain is tainted with “unethical and untraceable” cotton. This makes it very difficult for conscious consumers to buy cotton fashion that is ethically accountable.
No wonder traditional cotton farming gets such a bad rap!
GOOD EARTH COTTON DISRUPTS THIS PROCESS!
To produce the Earth’s most ethical cotton – we turn traditional farming techniques on their head. We question the “conventional wisdom” of each and every stage of the cotton production process.
We question how cotton can meet the demands of environmentally conscious consumers. Can cotton production be held to account? Can cotton production also be good for the Earth? Well – we think so. We learnt how to push the boundaries of the cotton production chain to produce high quality and ethical cotton fibres. Ethical? Well these same high quality cotton fibres are also independently certified as Carbon Positive, environmentally sustainable and traceable.
Good Earth Cotton made this achievement across our entire cotton supply chain from “seed to shelf”. This is no small feat – it has taken many years of R&D, millions of dollars and the intellect and experience of “best in class” experts.
We continue to put high ethical standards and environmental sustainability at the centre of everything we do. It is an evolving goal and definition, and we don’t claim to know all the solutions. But we do focus our efforts on the criteria that have the biggest impact. It influences three main areas (1) our carbon footprint, (2) efficient resource use and (3) to be accountable
WE BELIEVE THAT THIS IS THE FUTURE OF FASHION!
WE PUT HIGH ETHICAL STANDARDS AND ENVIRONMENTAL SUSTAINABILITY AT THE CENTRE OF EVERYTHING WE DO
WHO FOUNDED GOOD EARTH COTTON?
At age 17, David Statham started work on his family’s cropping and grazing property in Northern NSW, Australia. Along with his father, David had a vision to develop this land into the most fertile cotton country on Earth.
The story of 35 years of land stewardship begins with David acknowledging to be privileged to be a temporary custodian of this land. This responsibility has driven him to work in harmony with nature and to leave the land in the best possible condition for future generations.
This vision evolved further, some 10 years later, when David met his wife Danielle, a forward thinking recent graduate from fashion and textile college. Their love for raw cotton fibre resulted in an unusual convergence between their two industries – innovative high tech cotton farming meets forward-thinking ethical fashion.
David and Danielle Statham also wanted their proudly produced cotton product to be fully traceable back though the entire supply chain. A traceable cotton product to ensure the end customer had the best and most ethical cotton on Earth. With this goal in mind, the couple embarked on a 3 year journey through the supply chain and throughout the world to find the best scientists, spinning mills and partners.
Good Earth Cotton is the evolution of David and Danielle’s journey so far, where real-time secure traceability is now possible for the modern consumer.
The future of cotton production is sustainably secure with David and Danielle – and their 4 sons – who have created the worlds first carbon positive bales of cotton, with incorporated traceable technology to allow any smartphone to track their cotton’s origin.
Collaborating with the brightest minds in agriculture means us being open to independent field trails and research. For decades we have opened arms to independent industry field trials with both universities and government led research organisations. We value this collaborative history that has contributed to our sustainable farming techniques and Good Earth Cotton’s ethical credentials.
To embrace this further, we have committed to the re-development of our infrastructure with state of the art facilities that include a lecture theatre and large scale catering facilities.
Our solar fed Green Star building aims to be Platinum Leed certified and the first large scale B Corp raw fibre operation of its kind.
‘Everyone deserves the right to be educated’ – which is why we love to share our time with students, brands, colleagues and industry bodies. We enjoy our team growth by sitting on industry boards and participating in our locale community activities, both present and future.