Zero-to-minimum tillage practices make every effort to minimise soil disturbance to preserve and enhance soil moisture. This allows the soil to maintain nutrients in a biologically sound and natural manner whilst trapping carbon beneath the soil.

Biodiversity is enchanced through the preservation of native vegetation, creating an ecosystem of birds, insects and animals spanning the farming area and its natural waterways. Diverse cropping and minimal human disturbance promote biologically diverse soil that is high in soil organic carbon (SOC), generating an ecologically balanced cycle with variety of life within the soil, including bacteria, fungi and earthworms.

Water use efficiency is achieved through analysing site-specific data to develop tailored methodology to maximise water use and capture. Growing ‘more crop per drop’ can involve selecting best-suited cotton varieties, use of advanced telemetry technology, and integrating cutting-edge water management.

Organically composted waste provides critical support to soil health through recycling plant waste. Good Earth Cotton® encourage mulching and removing crops in a way that encourages plant biomass to compost naturally. This process increases soil cover and protection, helping to maintain moisture and providing a food source for microorganisms. Organic amendments (animal manure, biochar, compost) break down in a simliar way, and reduce need for synthetic fertilisers.

Seasonal crop rotation increases farm biodiversity by ensuring no field grows the same crop in successive seasons. This is a valuable tool to naturally enhance soil nitrogen levels, provide ground cover to reduce soil erosion and compaction, increase soil moisture, and interrupt pest and disease cycles.

Efficient Resource Use is achieved by recording and understanding crops through seasonal measurement inclusive of temperature, rainfall or irrigation application, combined with timely land preparation. This provides a connection to soil and crops, increasing yield and maximising efficiencies of natural capital.

Integrated Pest Management is an evolving process that takes practical steps to reduce the occurence of harmful pests through human connection to crop health. Providing refuge crops for beneficial and non-beneficial insects, monitoring, prevention and, as a last resort, intervention, and ensuring yearly crop end of life cycle occurs. It is a balance of managing pest damage by the most economical means, and with the least possible hazard to people, property, and the environment.

Green Energy is prioritised in Good Earth Cotton® practice. Generating onsite energy reduces greenhouse gas emissions and improves air quality, diversifies energy supply, provides scope for green fertiliser and reduces the dependence on imports while assisting local community economic development.

Data Driven – Regenerative agriculture is outcomes based. The capture of primary field data allows for the measurement and evaluation of improvement – If data does not show improvement, a regenerative state is not evident.

Independently Certified by thirdparty authorities, Good Earth Cotton® uses methodologies aligned with the Greenhouse gas protocol (GHG), a critical element to providing an honest and essential role in mitigating climate change, quantifying greenhouse gas emissions and promoting good practice in environmental sustainability.

Good Earth Cotton® sequesters more carbon than it emits through its entire life cycle, creating a net climate positive result. This means more than enriched soil; Good Earth Cotton® benefits from reduced inputs and amendments, higher yields and ongoing improved environmental effects. Our climate positive output ensures your cotton begins its journey net-zero from the farm gate

Good Earth Cotton® is traceable with the power of FibreTrace®. 

We empower the data we record by attaching it to the Fibre with  FibreTrace®. 

Embedding  truth at the fibre level with a secure identity, this way GEC is has scientific proof of authenticity so claims can be trusted. It is our aim to empower brands and suppliers with reliable data that aligns with regulatory and consumer requirements.

Through Fibretrace® we also enable circularity, resale, and recycling through the persistent pigment ID’s.