Media Centre

We are proud to announce that Sundown Pastoral Company, the home and R&D hub of Good Earth Cotton®, is now a certified B Corporation.

The Good Earth Green Hydrogen and Ammonia (GEGHA) project will see an integrated solar energy to hydrogen and ammonia operation implemented at the Wathagar ginning facility, on the ‘Keytah’ agricultural property, near Moree in northern New South Wales – the world’s first Good Earth Cotton farm, producing climate positive and traceable cotton.

Advance Denim has announced their partnership with Good Earth Cotton®, offering a fully traceable, sustainable denim made from climate positive fibre, produced using clean indigo dyeing technology.

Blue Illusion® has begun transitioning their signature Bengajean® range to climate positive Good Earth Cotton® as part of their ongoing investment into environmental wellbeing.

Women have always had a pivotal role in agriculture – almost a third of women’s employment is in agriculture globally. Though a gender imbalance is evident, barriers preventing women from entering agriculture are encouraging more creative pathways to entry, like through sustainable and value-added products.

Founder of Maggie Marilyn, Maggie Hewitt, has interwoven her namesake brand so closely with the pursuit of good for people, planet and prosperity, that to wear her garments is to wear those values yourself. Maggie Marilyn is a shining example of how genuine commitment to environmentally-considerate practice can cultivate community along the supply chain.

Brands today are becoming more transparent about the impact their supply chains have on the environment and society. Definitions can help us better cooperate.